The effect of individualism on private brand perception: a cross-cultural investigation
Sigal Tifferet; Ram Herstein
| Year of publication: |
2010
|
|---|---|
| Authors: | Tifferet, Sigal ; Herstein, Ram |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 4, p. 313-323
|
| Subject: | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kulturelle Identität | Cultural identity | Israel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651289