Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Karolien Poels and Siegfried Dewitte
| Year of publication: |
2008
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|---|---|
| Authors: | Poels, Karolien ; Dewitte, Siegfried |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 63-74
|
| Subject: | Printwerbung | Print advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Emotion | Geschlecht | Gender |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808081