Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Shijin Yoo and Koen Pauwels
| Year of publication: |
2008
|
|---|---|
| Authors: | Yoo, Shijin ; Pauwels, Koen |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 2, p. 43-61
|
| Subject: | Marketingmanagement | Marketing management | Preisdifferenzierung | Price discrimination | Werbewirkung | Advertising effects | Absatz | Sales | VAR-Modell | VAR model | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779742