Genetic data : potential uses and misuses in marketing
Year of publication: |
2022
|
---|---|
Authors: | Daviet, Remi ; Nave, Gideon ; Wind, Jerry |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 1, p. 7-26
|
Subject: | behavioral genetics | big data | consumer genomics | DNA data | ethics | segmentation | technology |
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