Gerontographics: a Scientific Approach to Analyzing and Targeting the Mature Market
Year of publication: |
1992
|
---|---|
Authors: | Moschis, George P. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 6.1992, 3, p. 17-26
|
Publisher: |
MCB UP Ltd |
Subject: | Age groups | Demographics | Market segmentation | Older consumers | Target marketing |
-
Smashing old stereotypes of 50‐plus America
Silvers, Cary, (1997)
-
The Aging Consumer: What′s all the Fuss About Anyway?
Leventhal, Richard C., (1990)
-
The glittering silver market : the rise of elderly consumers in Asia
Wong, Yuwa Hedrick-, (2007)
- More ...
-
Well-being in later life : a life course perspective
Prakitsuwan, Pattharanitcha, (2020)
-
Using the life course paradigm to study financial well-being in late life
Prakitsuwan, Pattharanitcha, (2021)
-
Life course explanations of consumer responses to threats: the case of COVID-19
Suttharattanagul, Sarinya L., (2022)
- More ...