Geschäftskunden im Härtetest
von Christoph Senn
| Year of publication: |
2009
|
|---|---|
| Authors: | Senn, Christoph |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 31.2009, 11, p. 72-85
|
| Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | SWOT-Analyse | SWOT analysis | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003889625