Gewinnformel Kundennähe : die neue Dimension erfolgreicher Partnerschaft
Fred Wiersema
| Alternative title: | Customer intimacy <dt.> "Customer intimacy" |
|---|---|
| Year of publication: |
1997
|
| Authors: | Wiersema, Fred |
| Publisher: |
Düsseldorf : ECON |
| Subject: | Mass Customization |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 286 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-430-19658-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004342946