Giving green a second thought: Modeling the value retention of green products in the secondary market
Year of publication: |
2015
|
---|---|
Authors: | Majid, Kashef Abdul ; Russell, Cristel Antonia |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 5, p. 994-1002
|
Publisher: |
Elsevier |
Subject: | Green marketing | New products | Brand extensions | Product value | Secondary market |
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