Store experience and co-creation : the case of temporary shop
Year of publication: |
2012
|
---|---|
Authors: | Russo Spena, Tiziana ; Caridà, Angela ; Colurcio, Maria ; Melia, Monia |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 1, p. 21-40
|
Subject: | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Italien | Italy |
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