Global account management strategies : drivers and outcomes
Year of publication: |
2010
|
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Authors: | Shi, Linda Hui ; White, J. Chris ; Zou, Shaoming ; Cavusgil, S. Tamer |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 41.2010, 4, p. 620-638
|
Subject: | Key-Account-Management | Key account management | Multinationales Unternehmen | Transnational corporation | Strukturgleichungsmodell | Structural equation model | Marketingmanagement | Marketing management | Online-Befragung | Web survey |
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