Global corporate visual identity systems
Year of publication: |
1998
|
---|---|
Authors: | Melewar, T.C. ; Saunders, John |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 15.1998, 4, p. 291-308
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate communications | Corporate identity | Corporate image | International marketing | Marketing communications | National cultures |
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