Global customer team design : dimensions, determinants, and performance outcomes
Year of publication: |
2011
|
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Authors: | Atanasova, Yana ; Senn, Christoph |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 278-289
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Arbeitsgruppe | Team | Kunden | Customers |
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