Global customer team design : dimensions, determinants and performance outcomes
Year of publication: |
2014
|
---|---|
Authors: | Atanasova, Yana ; Senn, Christoph |
Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 379-403
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Arbeitsgruppe | Team | Strategisches Management | Strategic management | Kunden | Customers |
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