Global expansion : the case of US fast-food franchisors
Year of publication: |
1992
|
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Authors: | Preble, John F. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 6.1992, 1, p. 185-205
|
Subject: | Gastronomie | Restaurant industry | Franchising | Multinationales Unternehmen | Transnational corporation | USA | United States |
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