Global marketing : a decision-oriented approach
Svend Hollensen
| Year of publication: |
2004 ; 3. ed.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : FT, Financial Times Prentice Hall |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIX, 717 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-67839-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004460595