Global Marketing and Advertising
Year of publication: |
2006
|
---|---|
Authors: | Allan, David |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 23.2006, 6, p. 677-680
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Advertising | Consumer behaviour | Global marketing | Cultural paradoxes |
-
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, (1998)
-
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, (2010)
-
"The young and the restless" : grappling with the young Chinese consumer mindset
Tong, Luding, (2015)
- More ...
-
Advertising music: an alternative atmospheric stimulus to retail music
Raja, Md Washim, (2019)
-
A content analysis of music placement in prime-time television advertising
Allan, David, (2008)
-
Sound retailing : a review of experimental evidence on the effects of music on shopping behavior
Allan, David, (2008)
- More ...