Global marketing and advertising : understanding cultural paradoxes
Marieke de Mooij
| Year of publication: |
c2010 ; 3. ed.
|
|---|---|
| Authors: | Mooij, Marieke K. de |
| Publisher: |
Los Angeles, Calif. [u.a.] : Sage Publ. |
| Subject: | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbung | Advertising |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 323 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-1-4129-7041-9 ; 1-4129-7041-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003795672