Global marketing and advertising : understanding cultural paradoxes
Marieke de Mooij
| Year of publication: |
2014 ; 4. ed.
|
|---|---|
| Authors: | Mooij, Marieke K. de |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publ. |
| Subject: | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbung | Advertising | Verbraucherverhalten | Exportwerbung | Interkulturelles Verstehen |
| Extent: | XX, 395 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-1-4522-5717-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205166