Global marketing : foreign entry, market development & strategy implementation
Michael R. Czinkota; Ilkka A. Ronkainen; Carlyle Farrell; Ronald McTavish
| Year of publication: |
2009 ; 1. Canadian ed.
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Farrell, Carlyle A. ; McTavish, Ronald |
| Publisher: |
Toronto : Nelson Education |
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | KMU | SME | Kanada | Canada |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 674 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-17-610406-2 ; 978-0-17-610406-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662469