Global marketing
Warren J. Keegan ; Mark C. Green
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Keegan, Warren J. ; Green, Mark C. |
| Publisher: |
Upper Saddle River, N.J. : Prentice-Hall |
| Subject: | Internationales Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. ed. u.d.T.: Keegan, Warren Joseph: Principles of global marketing |
| ISBN: | 0-13-084268-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004552523