Global marketing management : a European perspective
Warren J. Keegan ; Bodo B. Schlegelmilch
| Year of publication: |
2001
|
|---|---|
| Authors: | Keegan, Warren J. ; Schlegelmilch, Bodo B. |
| Publisher: |
Harlow [u.a.] : Financial Times, Prentice Hall |
| Subject: | Internationales Marketing | Marketingmanagement | Exportmarketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 610 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-138-41826-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004609222