Global marketing management
Masaaki Kotabe; Kristiaan Helsen
| Year of publication: |
1998
|
|---|---|
| Authors: | Kotabe, Masaaki ; Helsen, Kristiaan |
| Publisher: |
New York [u.a.] : John Wiley |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Marketing | Internationales Management | Exportmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 711 S. Ill., Kt. Name/Author index |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-471-59288-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490471