Global marketing strategies
Jean-Pierre Jeannet ; H. David Hennessey
| Authors: | Jeannet, Jean-Pierre ; Hennessey, Hubert D. |
|---|---|
| Publisher: |
Boston [u.a.] : Houghton Mifflin |
| Subject: | Marketingstrategie | Internationales Marketing |
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | English |
| ISBN: | 0-618-31191-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004396891