Global marketing strategy
Susan P. Douglas ; C. Samuel Craig
| Year of publication: |
1995 ; International ed.
|
|---|---|
| Authors: | Douglas, Susan P. ; Craig, Charles Samuel |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Exportmarketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 554 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-013447-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004243375