International marketing research
Year of publication: |
2000 ; 2. ed.
|
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Authors: | Craig, Charles Samuel ; Douglas, Susan P. |
Publisher: |
Chichester [u.a.] : Wiley |
Subject: | Internationale Marktforschung | Exportmarketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Interkulturelle Marktforschung im europäischen Transformationsprozeß
Simmet-Blomberg, Heike, (1998)
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Journal of international consumer marketing
(1988)
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Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J., (1989)
- More ...
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Douglas, Susan P., (1995)
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Consumer behavior : an information processing perspective
Sternthal, Brian, (1982)
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International marketing research
Craig, Charles Samuel, (2005)
- More ...