Global place branding campaigns across cities, regions, and nations

Ahmet Bayraktar (Bozok University, Turkey), Can Uslay (Rutgers University, USA), editors

"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher.

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Year of publication:	[2017]
Other Persons:	Bayraktar, Ahmet (ed.) ; Uslay, Can (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Globalisierung \| Globalization \| Standortmarketing \| Place marketing \| Welt \| World \| Stadtmarketing \| City marketing \| Stadtökonomik \| Urban economics \| Markenführung \| Brand management

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Extent:	1 Online-Ressource (368 Seiten)
Series:	Advances in hospitality, tourism, and the services industry (AHTSI) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ülke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begüm Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorström -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu Also available in print.
ISBN:	978-1-5225-0577-8 ; 978-1-5225-0576-1 ; 1-5225-0576-8
Other identifiers:	10.4018/978-1-5225-0576-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728587