Strategic place branding methodologies and theory for tourist attraction

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Defining place image / Candi Clouse, Ashutosh Dixit -- Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley -- A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel -- Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar -- Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim -- Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala -- Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang -- Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager -- Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar -- City branding and the power of netnography in the era of social media / Tugba Özbölük -- The role of culture in city branding / Selda Uca Ozer -- The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal -- The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram -- Country of origin effects: the interaction of place and product? / Nick Clifton -- Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu

Also available in print.

10.4018/978-1-5225-0579-2 [DOI]

ECONIS - Online Catalogue of the ZBW