Globalization and marketing strategies : introduction to the Shanghai special issue
Year of publication: |
2015
|
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Authors: | Laroche, Michel ; Teng, Lefa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 587-590
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Subject: | Globalisierung | Globalization | Shanghai | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | China | Welt | World |
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