Globalization, innovation, and marketing philosophy : a critical assessment of role of technology in defining new dimensions
Year of publication: |
[2017]
|
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Authors: | Mohanty, Sandeep Kumar |
Published in: |
Business analytics and cyber security management in organizations. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0902-8. - 2017, p. 48-63
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Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization | IT-gestütztes Marketing | Computer-assisted marketing | Innovationsmanagement | Innovation management | Indien | India |
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