Stakeholders' associative network memory model approach to evaluate brand building of make in India
Year of publication: |
2018
|
---|---|
Authors: | Mohanty, Sandeep Kumar |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 15.2018, 2, p. 46-60
|
Subject: | Indien | India | Stakeholder | Markenführung | Brand management |
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