Globalization versus localization of global marketing strategy : the case of Tanzania
Year of publication: |
2002
|
---|---|
Authors: | Rutihinda, Cranmer ; Elimimian, Jonathan U. |
Published in: |
Journal of transnational management development. - Binghamton, NY : Internat. Business Press, ISSN 1068-6061, ZDB-ID 1422020-9. - Vol. 8.2002, 1/2, p. 171-181
|
Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Tansania | Tanzania |
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