Going healthy : how product characteristics influence the sales impact of front-of-pack health symbols
Stijn Maesen, Lien Lamey, Anne ter Braak, Léon Jansen
| Year of publication: |
2022
|
|---|---|
| Authors: | Maesen, Stijn ; Lamey, Lien ; Ter Braak, Anne ; Jansen, Léon |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 1, p. 108-130
|
| Subject: | Health symbol | Front-of-package nutritional information | Food purchases | Lay beliefs | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Ernährung | Nutrition | Ernährungsverhalten | Eating habit |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00796-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819743