Going to market : distribution systems for industrial products
E. Raymond Corey , Frank V. Cespedes ; V. Kasturi Rangan
| Year of publication: |
1989 ; 2. [Dr.]
|
|---|---|
| Authors: | Corey, Edwin Raymond ; Cespedes, Frank V. ; Rangan, V. Kasturi |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | USA | Absatzweg | Marketing | Distribution <Physische Distribution> | Markterschließung | Industrieprodukt | Vertriebsorganisation | Fallstudiensammlung | Investitionsgütermarketing |
| Extent: | XXXVI, 394 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87584-202-X |
| Source: |
Persistent link: https://www.econbiz.de/10004075014