Green marketing applications : internet usage on public perceptions of hydraulic fracturing within the oil and gas industry
Alan D. Smith (Department of Marketing, Robert Morris University, Pittsburgh, PA, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Smith, Alan D. |
| Published in: |
International journal of process management and benchmarking : IJPMB. - Olney : Inderscience, ISSN 1460-6739, ZDB-ID 2181571-9. - Vol. 5.2015, 3, p. 247-279
|
| Subject: | big oil | eco-friendly strategies | green marketing | hydraulic fracturing (fracking) | Marcellus Shale | negative superiority effect | Erdgasgewinnung | Natural gas production | Öko-Marketing | Green marketing | Gaswirtschaft | Gas industry | Erdölindustrie | Oil industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011525172