Greener products : the making and marketing of sustainable brands
Al Iannuzzi
| Year of publication: |
[2012]
|
|---|---|
| Authors: | Iannuzzi, Al |
| Publisher: |
Boca Raton, Fla. [u.a.] : CRC Press |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Öko-Marketing | Green marketing | Ökologie | Marketing | Markenpolitik |
| Description of contents: |
section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
|
Online Resource
| Extent: | 1 Online-Ressource (xvii, 191 Seiten) Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record section 1. The case for greener productssection 2. Making greener products -- section 3. Green marketing. Front Cover; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Market Drivers for Greener Products; Chapter 3: Regulatory Drivers for Greener Products; Chapter 4: Greener Product Design Examples; Chapter 5: Framework for Developing Greener Products; Chapter 6: Consumer Interest in Green Purchases Is Growing; Chapter 7: Green Marketing; Chapter 8: Aspects of Green Marketing; Chapter 9: Best Practices and Conclusions; Back Cover; |
| ISBN: | 978-1-283-43730-1 ; 978-1-4398-5499-0 ; 1-283-43730-9 ; 978-1-4398-5431-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014292557