Greener products : the making and marketing of sustainable brands
Al Iannuzzi
| Year of publication: |
[2018] ; Second edition
|
|---|---|
| Authors: | Iannuzzi, Al |
| Publisher: |
Boca Raton : CRC Press, Taylor & Francis Group |
| Subject: | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Branchenentwicklung | Sector development | Produkt | Umweltverträgliches Produkt | Marketing | Produktgestaltung | Industriedesign | Nachhaltigkeit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 250 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-138-74689-3 ; 978-1-138-62629-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011670360