Group marketing strategies : design, implementation, and measurement
Year of publication: |
2019
|
---|---|
Authors: | Zhang, Jonathan Z. |
Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 4.2019, 1, p. 61-72
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
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