Group service experiences : dynamics and implications of a silmultaneous multi-customer integration in the co-creation process
Year of publication: |
2009
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Authors: | Finsterwalder, Jörg |
Published in: |
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]. - Berlin : Logos-Verl., ISBN 978-3-8325-2169-1. - 2009, p. 241-256
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Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Arbeitsgruppe | Team | Soziale Gruppe | Social group |
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