Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Rebecca J. Slotegraaf and Koen Pauwels
| Year of publication: |
2006
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|---|---|
| Authors: | Slotegraaf, Rebecca J. ; Pauwels, Koen |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 4, p. 43-65
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893476