Growth hacking and international dynamic marketing capabilities : a conceptual framework and research propositions
Year of publication: |
2024
|
---|---|
Authors: | Bargoni, Augusto ; Jabeen, Fauzia ; Santoro, Gabriele ; Ferraris, Alberto |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 74-106
|
Subject: | Growth hacking | International dynamic marketing capabilities | International marketing | Big data | Cognitive computing | Data-driven decision-making |
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