Grundlagen des Marketing
Philip Kotler ...
| Alternative title: | Principles of marketing <dt.> |
|---|---|
| Year of publication: |
2007 ; 4., aktualisierte Aufl.
|
| Other Persons: | Kotler, Philip (contributor) |
| Publisher: |
München [u.a.] : Pearson Studium |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 1135 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-8273-7176-7 ; 978-3-8273-7176-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872857