Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung; [Bachelor geeignet!]
Christian Homburg; Harley Krohmer
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Homburg, Christian ; Krohmer, Harley |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XV, 459 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [435] - 444 |
| ISBN: | 3-8349-0353-1 ; 978-3-8349-0353-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005574