The fundamentals of marketing
Edward Russell
| Year of publication: |
2010
|
|---|---|
| Authors: | Russell, Edward |
| Publisher: |
Lausanne [u.a.] : AVA Academia |
| Subject: | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 191 S. col. ill 23cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 2-940373-72-8 ; 978-2-940373-72-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003686284