Grundprinzipien des Marketing
Hermann Diller
| Year of publication: |
2007 ; 2., überarb. u. erw. Aufl.
|
|---|---|
| Authors: | Diller, Hermann |
| Publisher: |
Nürnberg : GIM-Verl. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | X, 490 S., S. XI-XX Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Früher mit der Nummer 978-3-933286-99-4 |
| ISBN: | 978-3-933286-98-7 ; 3-933286-98-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006731