Guanxi, communication, power, and conflict in industrial buyer-seller relationships : mitigations against the cultural background of harmony in China
Year of publication: |
2013
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Authors: | Zhang, Zaixiao ; Zhang, Mingli |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 2, p. 99-117
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Subject: | industrial marketing | guanxi | conflict | communication | power | harmony | business marketing | China | Soziales Netzwerk | Social network | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kommunikation | Communication |
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