Guest delight : its significance in the hotel industry
Year of publication: |
2011
|
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Authors: | Goswami, Sinmoy ; Sarma, Mrinmoy K. |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 2, p. 64-84
|
Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Indien | India |
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