Guest editorial: The engagement of customers beyond their expected roles
Simon J. Pervan; Liliana L. Bove
| Alternative title: | The engagement of customers beyond their expected roles |
|---|---|
| Year of publication: |
2011
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| Authors: | Pervan, Simon J. ; Bove, Liliana L. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 7, p. 551-554
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| Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533080