Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
| Year of publication: |
2010
|
|---|---|
| Authors: | Russell, Cristel ; Russell, Dale |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 4, p. 413-425
|
| Publisher: |
Springer |
| Subject: | Animosity | Country-of-origin | Brand attitudes | Stereotype | Prejudice | Discrimination |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008776560