Trust and credibility : prerequisites for communication management
Year of publication: |
2008
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Authors: | Bentele, Günter ; Seidenglanz, René |
Published in: |
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]. - Wiesbaden : VS, Verl. für Sozialwiss., ISBN 3-531-15602-0. - 2008, p. 49-62
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Subject: | Öffentlichkeitsarbeit | Public relations | Vertrauen | Confidence | Glaubwürdigkeit | Credibility |
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