Habitual mobile shopping behavior in China and Vietnam : applying complexity theory via fsQCA
Year of publication: |
2022
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Authors: | Miao, Miao |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 313-329
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Subject: | cultural value | habitual activity | Mobile shopping | social media interaction | window-shopping | Vietnam | Viet Nam | China | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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